Media related materials for print, broadcast, health professionals and the American consumer.



Staying Healthy on the Campaign Trail

According to a recent consumer survey, frequent snacking, splurging on favorite foods and lack of exercise are three of the top five reasons Americans are unsuccessful when it comes to managing their weight. These tendencies are heightened during travel, making healthy eating a challenge for the 2008 presidential candidates who spend an endless number of months campaigning on the road. Click here.



MythBusters: Examining Common Nutrition Myths

American’s interest in nutrition and diet is at an all time high, doubling from seven percent in 2005 to 16 percent just two years later. According to the 2007 International Food and Information Council’s Consumer Attitude Survey, American’s top health concerns are heart disease (53 percent), weight (33 percent), cancer (24 percent) and diabetes (17 percent).
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Newsletter About how the Dairy Checkoff Works

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Announcing: The Third Annual LISN Awards-Nominations Due December 3, 2007!

[SR Name] announces the 3rd Annual Leadership in School Nutrition (LISN) Award, sponsored by National Dairy Council® and Dairy Field Magazine. The award recognizes and encourages positive partnerships between dairy processors and schools to provide students with better nutrition through milk programming innovations, using kid-appealing plastic packaging. These improvements lead to increased milk consumption and meal participation.



The Winning Partnership: First Prize $5,000

Your school district and processor could win the first prize of $5,000 each, or 1st or 2nd runner up prizes of $2,000 or $1,000, each, respectively. Get inspired by reading about the successful programs implemented by last year’ LISN Award winners at www.LISN-Awards.org.



Nominate a School District or Dairy Processor

Nominations will be accepted through December 3, 2007 at www.LISN-Awards.org. Districts may nominate their processor or processors may nominate their own school district partnerships. The winners will be announced during School Nutrition Association’s Child Nutrition and Industry Conference, January 13-15, 2008, in Monterey, Calif.



National Dairy Animal Well-Being Initiative effort underway

A producer led coalition representing every facet of the dairy industry announces an effort to protect consumer trust and confidence in the dairy industry's commitment to animal well-being on the dairy farm. The coalition has introduced the first draft of proposed principals and guidelines intended to provide a uniform umbrella of assurances that the industry is meeting its ethical obligations for dairy animal well-being. For the complete report click here.



Frankton, Indiana Immigrant Dairy Farmer Grasps American Dream

Friends and family of Tejo Willemsen, a Central Indiana diary farmer, experienced a heart-wrenching moment as he announced an expansion of his farm in Frankton, while paying tribute to the father and daughter he lost just six years earlier. "This is a big day for me," said Willemsen, an immigrant from The Netherlands with his wife. "This is a day to reflect on everything we've been through, including all the major tragedies in our family." For the complete story click here.

American Dairy Association of Indiana, Inc., 9360 Castlegate Drive, Indianapolis, Indiana 46256